Pro baseball 'Audience Explosion' → 6 Million, First Half Finale! Open 'New Renaissance'

Pro baseball 'Audience Explosion' → 6 Million, First Half Finale! Open 'New Renaissance'

Blog Article

"It's a good view restaurant! When I upload it on social media, my followers like it a lot."

Kim Min-hee (23), who lives in Gwanak-gu, Seoul, cited the fact that she can take a "selfie" that stands out as the reason for visiting the ballpark.

"I became a baseball fan after watching the strongest baseball, and I was wondering how active professional baseball players play differently. To be honest, I wanted to know a little more about baseball through the KBO League, which has more 'intuitive' opportunities than the strongest baseball."

Choi Seung-min (20), who lives in Jangan-gu, Suwon Special City, cited baseball entertainment programs, a comprehensive programming channel, as the reason for "intuitive."

"There are a lot of complaints asking to remove the structure installed in front of the dugout. If your favorite player's face is covered by the structure, there are more fans than you think that the picture doesn't come out pretty."

The head of the local team's marketing team was tongue-in-cheek. He added, "You look like an idol fandom."

"I have no qualms about buying not only the uniform but also various other goods. I think that Tangjin Jam (a kind of culture where people consume all the goods they have) that was popular among the younger generation has been brought to the baseball stadium."

"Certainly, the number of young female fans in their 30s or younger has increased," said an MD product representative for the metropolitan club. "It feels like the viewing culture has changed not only by age and gender but also by generation," he said.

It is no exaggeration to say that the KBO League's "New Renaissance" era was led by a culture of recognizing baseball as content and consuming it. According to the "2023 Pro Sports Spectator Survey Report" published by the Korea Professional Sports Association in April, 63.8% of "high involvement fans" (who know both the players of the last season's winning team of the professional league and the players of the cheering team who are interested, and who also have uniforms) were women.

Some even say that young female fans who flocked to golf courses during the COVID-19 pandemic are flocking to baseball stadiums after the end of the pandemic. In other words, the trend of taking pictures and sharing them on social media in colorful trendy golf clothes has now changed to wearing baseball uniforms of each team and collecting and certifying them.

This leads to a chaos of uniforms. They are out of stock and can hardly be sold. Doosan's "Manggom uniform," which has become a hot topic of conversation recently, is a case in point. Manggom uniforms sold more than Doosan's home uniforms last year. At the pop-up store held at Jamsil Stadium on Sept. 8-9, some fans even put up tents and waited for the uniforms from the previous day.

The changing culture of spectatorship has led to soaring spectators. Despite the closing time of the first half of the year, the record was set at least 6 million spectators (419 games). The record number of spectators exceeded after 414 games. The era of average attendance of 10,000 has continued in July, and the era of "new Renaissance" has begun in full swing. Tickets for the All-Star series, which will start on Friday, are poised to threaten the rainy season. 여우알바

Continuity is the key. In the Renaissance era, light and dark are bound to be clear. While attracting fans to various entertainments and attractions, the complacent play and attitude of some players who have forgotten the basics and the judges' big and small mistakes are shadows that the KBO League must erase. Only then can we open the era of 10 million spectators for the first time in its 42 years of professional baseball history. Attention is focusing on whether a short All-Star break can be a turning point.